Write short notes on ‘hierarchy’ of marketing plans.

4 years ago
Marketing

The term ‘hierarchy’ of marketing plans refers to the structure of formal marketing plans as a pyramid, with the corporate strategy and the long-term marketing plan at the top and then the more detailed divisional plans as also the plans of several sections relating to the marketing activities needed to implement then.

An illustration is given below:

In most cases, there will be a similar hierarchical pattern for both long-term and short-term planning for marketing.

2
Susmita Sah
Susmita Sah
Jan 17, 2022
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