Name some of the major trends in digital marketing in 2021.

4 years ago
Marketing

Here are some of the most popular trends this year:

  1. Geofence Marketing – It is location-based marketing that connects with smartphone users in a specific geographical area. Brands can use it to find the target audience when they are purchasing from a competitor brand. Apart from internet connections such as Wi-Fi, geofencing utilizes Bluetooth, RFID, etc. 
  2. Instagram Reels – Digital marketers can use these short-form videos of 15 to 30 seconds. The platform offers customizable and sophisticated video and audio processing tools. 
  3. Voice Search Optimisation – This is gradually becoming popular as a large majority of Gen Z and Millenials are now using Alexa and similar products. 
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Susmita Sah
Susmita Sah
Jan 16, 2022
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